Belfast-based Quotezone is an ever-growing comparison service that was launched by Greg Wilson in 2005. The owner is Seopa who date back a little further to 2003. They also trade in their home region as Compare NI. Quotezone’s site hasn’t quite exploded into the mainstream alike the 4 comparison giants, but they have been emerging well in recent years, they have also been picking up industry awards and they certainly have the best reviews across the market (currently rating at 95% at Reviews IO and 90% at Trustpilot). As the case with their rivals, you can compare an extensive range of products across business, broadband, energy, travel etc.
It is their central car insurance section in focus here. This is where they pitch quotes arriving from over 110 insurance providers. They do show some badges, but don’t provide a detailed list of those fetched. A potential £271 saving is headlined (specifically 51% of consumers could save £271.88). This is a little higher than MoneySuperMarket’s figure. Many of the reviewers that left feedback praised the competitive prices received when using Quotezone’s portal. It is stated that they have now surpassed 3 million users that is notable. Whether they can compete with the majors remains to be seen, but heavy investment in TV advertising would surely be a must.
The first and longest running comparison site has been active since 2002. This project was established by Sara Murray’s Inspop.com Ltd just after the Admiral Group took control of them in 2001. Admiral has considered selling off the venture on a few occasions now. Reason being that whilst being the original player, they have struggled to keep up with their comparison rivals. They have at least recently surpassed GoCompare as far as traffic goes that shows that they are progressing. One thing that they haven’t quite managed to get right is their marketing strategy. We’ve seen countless celebrity endorsements and mascots flip over the years whether that’s Brian the Robot, Cara Confused, James Corden etc.
Of the many products available, with car insurance there are 112 pitched providers. We fully counted 109 on their current provider list. They reference that 51% of customers could save £285.88. This is notable in being the slightly highest potential saving across all portals. The free gift that they provide also stands out, as there are multiple gift choices. You can either choose a £20 Domino’s voucher or £20 Halfords voucher. Then there is a Now TV Pass (duration depends on selection) or finally 12 months roadside assistance with Green Flag. They don’t have phone numbers. You’ll see 01565 747115 listed, but this line is specific to MLP who manage their noted Rewards campaign.
This company has the longest history of any of the top comparison sites. The original operation (called Mortgage 2000 back then) was started in 1993 by Simon Nixon alongside Duncan Cameron. MSM wouldn’t expand to insurance and loans until 2004 and so it Confused.com that was the first to market in 2002. MoneySuperMarket’s most impressive feat has really been their search engine dominance in Google. For many years now they have took those top ranking spots for major searched keyword terms like “Credit Cards” and “Loans”. This hasn’t been the case with “Car Insurance”, but they are overall the 2nd most visited comparison site and aren’t too far behind Compare the Market.
For motor cover, they headline showing prices from 100 brands. On a page where they list examples the count came in at 82. They aren’t including all types of policies here, but you should receive around 100 or so quotes. On the savings side, they head up a £269 saving. It specifically states that 51% of customers could save up to £269.82. This amount is lower than their 3 main rivals who usually pitch a figure surpassing £280. Unlike their competitors, they have opted to not run any current promotion reward for a complete policy sale. It should be said that their portal is one of the most stylishly crafted of the bunch.
The Newport-based GoCompare comparison service was launched in November 2006, making it the last of the majors to arrive. The founder (Hayley Parsons) had previously worked at Confused.com. This company has stuck with Gio Compario as their brand mascot. This appears a mistake on their part as it has resulted in charted polls for most annoying adverts, as well as taking the highest number of complaints. It would be assumed that this is a key reason why they are the 4th most visited. Their comparison service is however arguably the best of the bunch. They were first to add reviews and providing Defaqto policy info is a neat feature.
This company had been part of the Esure Group. They’ve however now gone their own way and have started adding new companies to their GoCo roster. It is stated that 51% of buyers saved as much as £283. Their new £250 excess cover promotion aids their value further. A range of financial products can be compared. We’re looking here at the GoCompare car insurance quotes. They pitch over 125 insurers on their panel. We counted a tally of 118 (119 inc a duplication error). Just remember that this is not insurers as they say, but rather products pitched. They for instance split telematics and graded policies from individual firms.
Compare the Market is the most visited price comparison site of the big 4. They launched in 2006 and initially used the Ziggy the Robot mascot. They later struck gold in 2009 through the introduction of those meerkats. Aleksandr Orlov and his meerkat pals are still used to their advantage today. Douw Steyn is the founder of this venture. He started out with the BGL Group in 1992, originally as the Budget Insurance Company. BISL Ltd is the central subsidiary used. Both Budget and Dial Direct are other owned brands, but it’s their Junction affinity business that has been key where they partner with banks and retailers.
Various financial products can be compared, but we are investigating motor cover here. How many Compare the Market car insurance quotes can you expect to receive? The number of results varies based on the details entered. As it stands, they currently note comparing prices from 117 provider products. A full list of providers comes in at 88, but some providers do have multiple policy choices. Using this portal may save you £282 (specifically £282.66). The usual promotion available to those that take out policies is Meerkat Meals and Meerkat Movies. This covers 2 for 1 deals on cinema tickets and meals across thousands of participating restaurants. No more toys.