Girls Drive Better was launched back in late 2012. As was the case with similar firms, the decision to form here was based on the ECJ ruling that inspired them to find new ways to reward women drivers who saw big policy increases after the ruling. The owner is Policywise Ltd who are based in Oakham that sits between Leicester and Peterborough. They trade through this brand and Policywise that are similarly matched on popularity, whilst Get Points isn’t well known. There isn’t much information to digest from GDBetter’s site. Product info is lacking and there are no external reviews. Their terms page also heads to an empty page.
They offer both standard and telematics options. The latter is supplied by Octo Telematics. There is no such login in place, with your driving performance measured through their app. A range of undisclosed insurers are used by the owner. With the policy, free legal expenses is the main promoted benefit (this covers £100k of protection), but there are many add-ons that cost extra. This ranges from key, misfuelling, personal accident, windscreen etc. With so many add-ons their more stropped down policy quotes would likely perform well on price comparison searches. They are to our knowledge only listed on Compare the Market although this is the most active portal.
MCL InsureTech primarily operates as an insurance broker whilst they also extend to provide IT solutions. They are based in Coleraine, Northern Ireland, yet have made most of their gains in Ireland particularly through this brand in focus, 25Plus (over 25s) and BoxyMo (telematics). Its4Women has been in business since 2009. More recently in early 2019 the owner launched www.its4women.co.uk as a supporting location. This strictly covers NI and not the entire UK. Car, home and travel products are pitched. For motoring their policies are underwritten by AIG Europe S.A. The same insurer is partnered in NI, but under the American International Group UK Ltd subsidiary.
The NI division has a 1 star Defaqto rating (standard & Xtra), but Ireland’s insurers aren’t covered. We profiled this broker after seeing them take the 2nd highest ranking across women’s car insurance brands, sitting in between 1) Sheilas’ Wheels and 2) Diamond. The IE rank was competitive, but the NI site was unranked, although they are newly formed. Whilst they target women drivers, the policy isn’t geared towards this audience. Their cover summary just highlights standard features like accident management, guaranteed repair work, medical expenses, personal accident benefits etc. There is no such way to compare their quotes on comparison searches and so we’ll reference alternative Irish solutions below.