Aqua credit cards have been available since early 2002. This is the core brand of what was SAV Credit (now NewDay). They now serve more than 5 million customers across their 4 in-house brands and affinity partnerships. The key development for partnerships came from Santander in 2013 when they acquired a cluster of Arcadia Group assets including Dorothy Perkins, Evans, Miss Selfridge, Topshop etc. Debenhams, House of Fraser and Laura Ashley were also part of the deal. NewDay’s Amazon partnership is certainly notable and they’ve recently secured Argos who had previously used Vanquis Bank. Aqua’s profile has continually grown. They’ve said yes to more than 1 million to date.
Aqua’s range has recently been streamlined. They had offered 4 varied products, but have now removed Reward (cashback) and Start (basic). Advance is the star of the show carrying a variable range of 34.9% to 59.9%. Assuming that your account is managed well, you could however enjoy a 5% reduction each year across 3. This could potentially lead to a competitive 19.9% APR. Classic is the most commonly used, but lacks any feature and is slightly more expensive. Both Mastercards come loaded with £250 to £1200 with no set future limit. Qualification is open to most so long as there hasn’t been a CCJ within the past 12 months.